Johnny is a writer, facilitator, and an exceptional speaker with a gift for deeply connecting with his audience and captivating them from the very beginning. His ability to inspire people and show them the immense potential of mindset transformation is truly astonishing. Johnny Sfeir has had a successful career as an Experience Designer. He is an expert in elevating service to an exceptional Experience level. A powerful and engaging speaker, he uses practical everyday examples to motivate, transform, and involve his audience in understanding how an organization can improve its customer experience and turn them into the best ambassadors of its brand. With 22 years of experience at Meliá Hotels International, he has worked across different continents, participated in the launch of various brands, and contributed to the development of concepts and brands within the hotel chain. He created and implemented the GEX (Guest Experience) concept, which today forms part of his legacy and continues to be present across the chain's 350 hotels. He served as the director of operations for large hotel complexes like TI and EP, as well as at the Peninsula Hotel in Hong Kong, a major benchmark in the hotel industry. His experience also extends to luxury retail, achieving significant business transformations and immediate economic results. These accomplishments have led corporate companies from other sectors, such as pharma, energy, and global retail, to seek his expertise. Johnny speaks six languages: Spanish, English, French, Italian, Arabic, and Portuguese.